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The HITE is reaching new heights with MAX BEER
Cars, Smart phones, TV’s, Korean BBQ. These are a few of the things South Korea is well-known for, with their technology being one of the most advanced in the world. It’s time for South Korea to be...
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Be Fashionable In An Eco-Friendly Way
Do you ever wonder what you’re breathing in every second of the day and how much? The sky is so vast and open, it’s easy to presume that the air is clean. Think about it. Cars, factories, cigarettes,...
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Finding The Goods: Where To Buy Jinro Soju
Do you search high and low for Jinro Soju? Do you have to drive miles and miles away to the nearest Korean (or any Asian market) just to grab a bottle? Do you feel like giving up because it’s nowhere...
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Hite Beer’s New Model: Yuna Kim– The Queen of Ice.
On March 22, 2012, Hite Beer and Jinro Soju announced on their Facebook that Yuna Kim, Olympic and World Figure Skating Champion, has been chosen as the new Hite Spokes model. Better known as the Queen...
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Hite Beer, the LA Dodger's New Rookie of the Year.
[Video to the Left] Check out HITE MAN's Video Teaser for his first 'game' debut for the 2012 season. (Los Angeles, CA) -- Baseball season is finally here for the Los Angeles Dodgers fans. That means,...
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Hite Jinro: Honoring the Unsung Heroes.
Superman saves the world from evil. Batman saves Gotham City from the Joker, Mr. Freeze, and The Penguin. The X-Men team uses their powers for the benefit of humanity. Comic-book superheroes have...
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Jinro: Travels to the Windy City, Again!
From coast to coast, where the West meets the East, the windy city is “blowing in” the good stuff, again. Heading back to the windy city for the 2nd time, Hite Jinro are returning as beverage sponsors...
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Dodger Stadium 50th Anniversary FanFest.
Dodger Stadium 50th Anniversary FanFest. Hite Beer celebrates with Dodger’s at the 50th Anniversary FanFest. For their 50th Anniversary celebration, Dodger Stadium held the first Annual Dodger FanFest...
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Dodger Stadium Hite Beer Taste Sampling
On Tuesday, May 8th, Hite Beer held a free taste sampling of Hite Beer for Dodger and Beer fanatics! With the new partnership of Hite Beer and LA Dodgers, Hite Beer started selling Hite beer at Stadium...
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10th Annual Korean Music Festival Hollywood Bowl
On Saturday, April 28th, Hite Beer and Jinro Soju attended the 10th Annual Korean Music Festival held at the Hollywood Bowl. Bringing together fans of Korean Music both new and old, different...
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Hite ‘D’ Dry Finish Beer: 50th time is the charm.
Although beer is made up of 90% water, the remaining 10% is what sets them apart from other beers. That remaining 10% is what beer enthusiasts look for in good quality beer: mouth-feel, flavor, and...
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Hite Beer's 2nd Taste Sampling at Dodger Stadium
They did it again. That’s right. Hite Beer held another free taste sampling of Hite Beer at the Dodger Stadium, June 13th! In case you’ve missed the big news, Hite Beer and LA Dodgers have partnered...
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Hite Jinro: Taking over D.C.
Normally sweatpants aren’t the normal attire for tradeshows, but the Fancy Food Show is an exception. Hite Beer and Jinro Soju once again participated in one of America’s largest specialty food and...
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New Yorker’s drink of choice: Jinro Soju
East Coasters: Were you ready for us…again? For the 2nd consecutive year, Hite Beer and Jinro Soju were proud sponsors of the East Coast’s largest tradeshow, the 13th Annual Bar and Restaurant Show....
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Hite Jinro: In The Spotlight
‘Lights, Camera, Action!’ It’s time to roll out the red carpet and take out your cameras for the hottest event of the year. Over 9,000 guests from all over the U.S. lined up to watch exclusive...
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Hite Beer's 3rd Taste Sampling at the Dodger Stadium
For the 3rd time, Hite Beer held another successful taste sampling of Hite Beer at the Dodger Stadium, July 17, for the LA Dodgers vs. Philadelphia Phillies game. This time, they brought in the...
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Hite Beer's 4th Taste Sampling
Hite Beer & Hite Man had the pleasure of partaking in 'Korea Night' @ the Dodger Stadium, LA Dodgers vs. Chicago Cubs game, August 4th, 2012. In celebration of 'Korea Night,' Hite Beer held its 4th...
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Hite Beer: The New Dodger Beer
here is no better way to enjoy a baseball game then with a cold, fresh brew in one hand, and an unhealthy-but-so-irresistible concession food in the other hand. Baseball and beer is an undeniable pair...
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Hite Beer's 5th Taste Sampling at the Dodger Stadium
On September 4th, Hite Beer hosted yet another beer sample tasting at the Dodger Stadium. Handing out discount Hite Beer coupons and engaging with guests to participate in the game ticket giveaway...
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2012 UCLA Bruin 18 Women's Golf Invitational
One year later, Hite Beer and Jinro Soju reunited with the UCLA Women’s Golf Team, and helped sponsor the UCLA Bruin 18 Women’s Golf Invitational. From tee time to dinner, team members and guests had...
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62nd Anniversary of Korean War and Service 1950-2012
JINRO: TO HONOR AND SERVE, FOR YEARS TO COME. Hite Beer and Jinro Soju once again joined forces with the Marine House Association to commemorate the 62nd Anniversary honoring USMC Korean War Veterans....
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4th Annual Endless Summer Warehouse Party
Endless Partying with Hite Jinro Hite Beer and Jinro Soju once again joined the “Endless Summer” Warehouse Party! When a party is great, why does it have to end? Well, in the case of My Ninja!...
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2012 Kollaboration 7 New York After Party
Hite Jinro: ‘Kollaborating’ with Raw Talents Hite Beer and Jinro Soju are proud sponors for the Kollaboration 7 New York After Party. Real talent, raw talent, amateur talent; Kollaboration finds them...
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KITA Golf Tournament
It’s that time of year again. Great weather, great company, and a great day for a golf tournament. Hite Beer and Jinro Soju were glad to return to the golf course with the Korean Investors & Trade...
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The 39th Annual Korean Festival
Eat, Play, and Drink with Hite Jinro! What better way is there to spend your weekend than at the 39th Los Angeles Korean Festival? Not only were there rows of Korean food vendors filling up the entire...
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Dodger Stadium La Gran Fiesta 2012
To celebrate and honor the LA Dodgers, Dodger Stadium alongside various Dodger sponsors held the 2012 Dodgers La Gran Fiesta, on September 29th. Prior to the game against the Colorado Rockies, Dodger...
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Kollaboration Star 2012 After Party
Last week was the most anticipated Asian American event of the year. Over 1,400 people crowded together for the 2012 Kollaboration Star Finale, last Friday, November 16th to watch the six finalists...
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CAPE Celebrity Poker Tournament
Hope you bet all your chips on red, because this event was fire hot. The 21st CAPE Anniversary Gala (The Coalition of Asian Pacifics in Entertainment) celebrated their annual gala, but this year, they...
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