Cars, Smart phones, TV’s, Korean BBQ. These are a few of the things South Korea is well-known for, with their technology being one of the most advanced in the world. It’s time for South Korea to be acknowledged for something different for a change, and they are definitely on their way to a well-deserved recognition. Max Beer, made from The Hite (Korea’s biggest alcohol company), is proving that it is worthy of ‘standing’ next to some of the biggest competitors in the market.
Max Beer has won the Gold Medal from the 2011 Monde Selection Awards. Monde Selection, (world’s 3rd most renowned international institute for quality selections) was founded in 1961 in Brussels, the Capital of Belgium. Every year, they test over 2450 products from 80 different countries in their respective categories. Over a period of four months, a panel of highly qualified jury award the winners a bronze, silver, or gold award in 10~15 different categories.
Max Beer also won the Bronze Medal from the European Beer Star Awards in the ‘European Style Mild Lager’ category. The European Beer Star Awards is based on the taste and quality of all varieties of beer in their respective categories. Not only did Max Beer win 3rd place out of all the beers from 26 countries involved, but they also were recognized as the top 3 from a panel of highly respected experts—100 Top Brew Masters and Beer Sommeliers.
And to top it off? Max Beer received an entire dedication in the book, “1001 Beers You Must Try Before You Die.” A revolutionary, well-written book promising exactly what the title says: listing all the 1,001 beers a person must try before they die. Every beer fanatic’s dream come true.
Getting out of your comfort zone, and trying new things is part of life’s many experiences. It’s time to give your “go-to” beer a break and experience S. Korea’s refreshing MAX Beer. You won’t be disappointed.
Cheers.
Dodger Stadium 50th Anniversary FanFest.
On Tuesday, May 8th, Hite Beer held a free taste sampling of Hite Beer for Dodger and Beer fanatics! With the new partnership of Hite Beer and LA Dodgers, Hite Beer started selling Hite beer at Stadium concession stands for the April 2012 Season!
On Saturday, April 28th, Hite Beer and Jinro Soju attended the 10th Annual Korean Music Festival held at the Hollywood Bowl. Bringing together fans of Korean Music both new and old, different generations exposed to the world of KPOP!
Although beer is made up of 90% water, the remaining 10% is what sets them apart from other beers. That remaining 10% is what beer enthusiasts look for in good quality beer: mouth-feel, flavor, and finish.
They did it again. That’s right. Hite Beer held another free taste sampling of Hite Beer at the Dodger Stadium, June 13th!
Normally sweatpants aren’t the normal attire for tradeshows, but the Fancy Food Show is an exception. Hite Beer and Jinro Soju once again participated in one of America’s largest specialty food and beverage tradeshow: The National Association for the Specialty Food Trade (NASFT), 2012 58th Summer Fancy Food Show at the Walter E. Washington Convention Center, June 17-19. 
East Coasters: Were you ready for us…again? For the 2nd consecutive year, Hite Beer and Jinro Soju were proud sponsors of the East Coast’s largest tradeshow, the 13th Annual Bar and Restaurant Show. Located in New York at the Jacobs K. Javits Convention Center, the Bar and Restaurant Show was held on June 26-27, at 11AM-5PM.
‘Lights, Camera, Action!’ It’s time to roll out the red carpet and take out your cameras for the hottest event of the year. Over 9,000 guests from all over the U.S. lined up to watch exclusive screenings and stories from respectable independent film makers at this year’s Asian American Film Festival on July 25th-August 5th, 2012.
For the 3rd time, Hite Beer held another successful taste sampling of Hite Beer at the Dodger Stadium, July 17, for the LA Dodgers vs. Philadelphia Phillies game.
Hite Beer & Hite Man had the pleasure of partaking in 'Korea Night' @ the Dodger Stadium, LA Dodgers vs. Chicago Cubs game, August 4th, 2012.
here is no better way to enjoy a baseball game then with a cold, fresh brew in one hand, and an unhealthy-but-so-irresistible concession food in the other hand. Baseball and beer is an undeniable pair that are made for each other; belonging together and complementing one another so perfectly that it should be considered a crime. Lately, a recent Korean trend, “chi-maek,” has been rising with beer as a ‘sport-watching’ drink associated with fried chicken. ‘Chi’ for chicken, and ‘maek’ for maek-ju (beer in Korean), Koreans definitely enjoy their beers with sports.
On September 4th, Hite Beer hosted yet another beer sample tasting at the Dodger Stadium. Handing out discount Hite Beer coupons and engaging with guests to participate in the game ticket giveaway contest, Hite Beer is proud to announce their growing fan base, thanks to the LA Dodgers!
One year later, Hite Beer and Jinro Soju reunited with the UCLA Women’s Golf Team, and helped sponsor the UCLA Bruin 18 Women’s Golf Invitational. From tee time to dinner, team members and guests had the chance to play a relaxing round of shotgun golf, with some refreshing beverages!